My name is Chris Coulter. As the co-founder of Novellus Senior Living, I’ve dedicated my career to addressing the growing need for affordable senior living.
I recently spoke with Senior Living News about an issue close to my heart and central to our mission at Novellus Senior Living.
Today, I want to assure you of our unwavering commitment to affordable senior living. It’s the foundation upon which we built our senior living communities.
In the United States, finding affordable options for senior care has become a pressing concern for many families. The cost of care in assisted living facilities often exceeds $5,000 a month, which can stretch, if not entirely deplete, the financial resources of middle-income families.
This issue is where our assisted living and memory care communities are stepping up.
Our Promise of Affordable Senior Housing for the Middle Market
At Novellus Senior Living, we understand the importance of providing affordable housing options without compromising the quality of care. Our communities are designed with the needs of middle-market families in mind, ensuring that both short-term and long-term care is accessible to those who need it the most.
The middle market refers to seniors who find themselves in a financial gray area:
- Too wealthy to qualify for substantial government aid
- Not affluent enough to afford the high costs of private or luxury long-term care services
This group encompasses the heart of the American population, many of whom have worked their entire lives and saved diligently yet still face financial uncertainty in retirement.
Focusing on these individuals ensures that a personalized level of care is accessible, dignified, and within reach for those who need it the most.
Why Focus on Senior Living Affordability?
Senior living affordability is more than a buzzword for us. It’s a critical need that impacts millions. Projections show that more than half of middle-income seniors may be unable to afford supportive housing or assisted living by 2029. Our mission has never been more important.
Many seniors do not have long-term care insurance, adequate home equity, or family members who can shoulder the housing costs. We’re here to change that narrative.
Unlike other senior living providers who may prioritize building high-end, luxury facilities beyond the reach of many, our approach is different. We concentrate on breathing new life into existing assisted living and memory care communities. Here’s how we make a difference:
- Modernizing Facilities: We update and refurbish communities with modern amenities and comforts that matter most.
- Bringing Management Expertise: Our team applies industry-leading management practices to enhance operations and resident satisfaction.
- Improving Care Standards: We invest in training and development for our staff to elevate the level of care provided.
- Focus on Community: Creating vibrant spaces that encourage social interaction and a sense of belonging.
- Accessibility Improvements: Ensuring our facilities are accessible to all, regardless of mobility challenges.
Through these strategic updates and improvements, we renovate physical spaces and elevate the standard of care. Our vision operates on the belief that everyone deserves access to quality senior living that feels like home without the burden of unmanageable costs.
Balancing Cost and Care
Achieving affordable senior living doesn’t mean cutting corners. Instead, we focus on providing essential support services while maintaining high standards of comfort in our assisted living communities.
By investing in properties that align with our vision and optimizing our operations, we strive to lower the cost of care for our residents.
I’m happy to report our commitment is working and gaining the attention of the senior living industry. Our senior living communities have earned awards from:
- A Place for Mom
- Caring.com
- Assisted Living Magazine
Looking Ahead
The road ahead is not without its challenges. Current economic conditions, including high interest rates and limited property availability, make our mission challenging but not impossible.
We are committed to expanding our reach, improving our services, and continuing to offer affordable senior housing solutions. While we look forward to providing this service across the country, you can currently find us elevating senior living in:
- Modesto, CA
- Stockton, CA
- San Diego, CA
- Denver, CO
- Scottsdale, AZ
- Kingwood, TX
- Spring, TX
We believe everyone deserves access to quality care. We invite you to join us in this vital cause, whether you’re:
- A senior in need of support
- A family member searching for affordable options
- Someone passionate about making a difference in the lives of older adults
Together, we can ensure that affordable senior living is a dream and a reality for all.
Find Middle Market Senior Living Near You
If you or your loved ones are exploring affordable housing options or need assistance navigating the complexities of care costs, medical care, and financial planning, we’re here to help. Contact a Novellus Senior Living community near you today.
